Barclay

From Tobacco Products

Market Dates: April 1966 to present
December 9, 1980 - 100mm Soft Pack Actron Filter
New Actron Filter test market 2/85 Wisconsin National roll out Summer 1986

Manufacturer

Brown & Williamson
Brown & Williamson

Description

Introduced in the US with special filtration designed to fill the mouth with smoke in order to provide better flavor. Philip Morris and RJ Reynolds claim that the Barclay cigarette fools smoking machines into registering lower tar levels than what smokers actually get.

Claims

99%TAR FREE. Barclay features low-tar delivery without sacrificing taste to the smoker by incorporating a unique ventilated filter called the Actron filter.^[1] The Actron filter improves taste delivery through unique smoke swirl impacting a large number of taste sensors in the mouth simultaneously.

Images

Barclay Gallery

The pleasure is back	99% tar free	The pleasure is back in menthol.	Barclay Unexpected Pleasure Surprising richness yet 99% tar-free.
[1] Air dilution grooves in the filter plug, and the air intake (ventilation)holes in the tipping paper.

Media

Publications

• Contingency Ventilation of Barclay Cigarettes 19841211

• Federal Trade Commission letter regarding scientific issues posed by the request that the commission modify the cigarette holder currently being used in its cigarette testing program in light of the construction of the filter of Barclay cigarettes which are manufactured by Brown and Williamson.

• An extremely compensatible cigarette by design: documentary evidence on industry awareness and reactions to the Barclay filter design cheating the tar testing system

Industry Documents

• Barclay Cigarettes Executive Summary 19870324

• Barclay: An Appraisal of the Controversy by the B & W Tobacco Corporation

• Studies on Barclay Cigarette 19840110

Links

• Marketing Cigarettes With Low Machine-Measured Yields

Patents

• Cigarette Filter-1981 Robert R. Johnson
  
• Cigarette Filter-1985 Robert R. Johnson

Notes