Virginia Slims Superslims / Virginia Slims Duo
From Tobacco Products
Contents |
Manufacturer
Philip Morris USA
Philip Morris, USA
Altria
Description
Virginia Slims Super Slims Purse Packs will introduce a smaller in diameter cigarette in a pink; sleek rectangular package with square ends. Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights will be offered in the purse packs, each pack contains 20 cigarettes. [1]
In 2006 Virginia Slims introduced the split pack trend in Japan, making the purse pack two ten count packs out of one for women to carry in small purses. However, these packs held ten standard slim cigarettes, rather than the twenty Superslims of the packs above.[1]
Claims
- Unique appeal
- Smaller diameter than regular cigarettes
Images
Media
Publications
Industry Documents
Links
- Innovative packaging & promo -Virginia Slims Duo
- Deadly in Pink: Philip Morris’ New Look for Virginia Slims Cigarettes Shows Contempt for Women’s Health
- Virginia Slims Hopes to Look Prettier in Pink
- Cigarette launch 'target girs' with super-slim packs in female-friendly packaging
- Tobacco firms targeting weight-conscious girls

