Triumph Snus

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Discontinued Feb 2010

Contents

Manufacturer

Lorillard in partnership with
Swedish Match AB

Description

A Swedish style snus developed for the U.S. market. Triumph snus is a white portioned snus sold in a combi-lid can for used pouches. The packaging is designed for extended shelf life.[1] Triumph was test marketed in Ohio and Georgia March 2008.

Claims

  • Available on cigarette shelves

Product Design Features

  • White portioned snus pouches (1 gram tobacco, 8mg nicotine, 8.5 pH level)
  • Low TSNA levels

Images

Media

Publications

Industry Documents

Links

Market Testing

  • Available March 2008 in Ohio and Georgia

Advertising and Selling Messages

  • Triumph will be available on cigarette shelves for visibility and accessibility
  • Slogan: “No smoking? No Problem.”

Packaging

  • White portion pouches arranged in star-shaped pattern
  • Container has a combi-lid for used pouches
  • Package design for extended shelf life

Use and the Consumer

  • Triumph is intended to appeal to smokers seeking to get around clean indoor air laws
  • Low price promotion ($1.29)[1]

Human Use and Exposure

  • Human Exposure: No data specific to Triumph available: See Swedish Snus for general information

Toxicity Analyses

  • Ames method in vitro: not yet conducted or not available
  • In vivo MSP: not yet conducted or not available
  • Animal exposure: not yet conducted or not available

Legal Compliance

  • Surgeon General warnings
  • No sales to minors
  • Subject to State and Federal cigarette taxes

Community Response

  • Campaign For Tobacco-Free Kids protested against Ohio test markets, saying smokeless tobacco use is associated with mouth cancers and heart disease, and could have health implications for Ohio’s citizens

Patents

Notes

Personal tools