Triumph Snus
From Tobacco Products
Manufacturer
Lorillard in partnership with
Swedish Match AB
Description
A Swedish style snus developed for the U.S. market. Triumph snus is a white portioned snus sold in a combi-lid can for used pouches. The packaging is designed for extended shelf life.[1] Triumph was test marketed in Ohio and Georgia March 2008.
Claims
- Available on cigarette shelves
Product Design Features
- White portioned snus pouches (1 gram tobacco, 8mg nicotine, 8.5 pH level)
- Low TSNA levels
Images
 Triumph coupon |
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*image:tri2back.jpg
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 Triumph Snus |
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Media
Publications
Industry Documents
Links
Market Testing
- Available March 2008 in Ohio and Georgia
Advertising and Selling Messages
- Triumph will be available on cigarette shelves for visibility and accessibility
- Slogan: “No smoking? No Problem.”
Packaging
- White portion pouches arranged in star-shaped pattern
- Container has a combi-lid for used pouches
- Package design for extended shelf life
Use and the Consumer
- Triumph is intended to appeal to smokers seeking to get around clean indoor air laws
- Low price promotion ($1.29)[1]
Human Use and Exposure
- Human Exposure: No data specific to Triumph available: See Swedish Snus for general information
Toxicity Analyses
- Ames method in vitro: not yet conducted or not available
- In vivo MSP: not yet conducted or not available
- Animal exposure: not yet conducted or not available
Legal Compliance
- Surgeon General warnings
- No sales to minors
- Subject to State and Federal cigarette taxes
Community Response
- Campaign For Tobacco-Free Kids protested against Ohio test markets, saying smokeless tobacco use is associated with mouth cancers and heart disease, and could have health implications for Ohio’s citizens
