Triumph

From Tobacco Products

Market Date:19790600
Test Markets: Oklahoma, Kansas, New York and Missouri

Manufacturer

Lorillard
Lorillard

Description

Low Tar cigarette

Claims

Only 3mg tar. Triumph, at one-fourth the tar preferred over Marlboro Lights and Winston lights. TRIUMPH The New Taste "Standard" of Low Tar Smoking-with the optimum combination of taste and tar levels for today's tar conscious smoker.^[1]

Images

Triumph Gallery

Triumph only 3mg tar	UMPH!	Triumph Beats Merit!	Triumph beats Winston Lights!
Taste the Umph!	Triumph beats Salem Lights!	Triumph beats Marlboro Lights!	Triumph name marketed 1968-1969 as non-tar, non-nicotine lettuce based cigarette

Media

Publications

• Marketing Cigarettes With Low Machine-Measured Yields

Industry Documents

• Domestic Brands, Product Design and Sales(See Bates #539004413 for Triumph)
  
• Triumph - Today's Low Tar Brand Review
  
• Triumph Concept/Product Test Lorillard
  
• A Study of the Triumph Aware Non-Trier, Aware Trier-Rejector and Regular User

Links

• Risks Associated with Smoking Cigarettes with Low Machine Measured Yields of Tar and Nicotine

Patents

Notes