Ruyan Electronic Cigarette
From Tobacco Products
Manufacturers
Beijing SBT Ruyan Technologies and Development a subsidiary of Ruyan Group Holding LTD.
Ruyan will be sold the through Prime time in America Click here to read article June 11, 2010
Prime Time International
Description
Ruyan is a electronic, nicotine device resembling a cigarette, cigar or pipe. The complete Ruyan system consists of a battery, an atomizer, and a cartridge, which contains nicotine, water and propylene glycol. By using the battery to make electronic heat, the atomizer device vaporizes the liquid nicotine within the cartridge into an inhalable mist.[1]The CEO of Ruyan Holding and also the inventor, Hok Lik is one of a few who hold Worldwide patents for Electronic cigarettes. However, the Ruyan Company sells the e-cigarette's product license to various trading companies and small independent dealers. The purchaser of the license may place their own logo on the e-cigarette, making it seem as if there are many different electronic cigarette products.
Claims
- The Ruyan Electronic Cigarette contains no tar, or carbon monoxide;[1]Ruyan products do not cause cancer.[1]
- It is more economical than conventional cigarettes.[1]
- Electronic Smoking Systems do not age the skin or cause blockage to veins.[1]
- Smoking is permitted in public places,[1]and E-Cigarettes do not produce second-hand smoke that could harm family members and pollute the environment.[1]
- Disgusting smoking attributes like the smell of tobacco, yellowing fingers and discolored teeth are no more.[1]
- Ruyan products are reusable, so it's better for the environment and there is no waste of cigarettes butts on the street.[1]
- This Product does not use combustion, produces no smoke,[1] and is flameless, so there is no risk of burn spots or fire.[1]
Product Design Features
- Uses a rechargeable 3.7 V lithium battery to activate a unit which transfers heat to a propylene glycol gel cartridge containing nicotine
- The battery, heater and gel cartridge are placed within a slender plastic tube, resembling a large cigar in shape and size
- The cartridge is replaced by the user when the nicotine has been depleted
- Similar to NJoy (See pages 39-40)[1]
Images
 Man Exhaling Ruyan E-Cigarette |
 The Inside Of The Electronic Cigarette |
 The Ruyan V8 Cigarette |
 The Ruyan V8 Cigarette System |
 The Ruyan V9 Mini E-Cigarette |
 The Ruyan V9 Mini E-Cigarette System |
 The Ruyan E-Cigar |
 The Ruyan E-Cigar System |
 The Ruyan E-Pipe |
 The Ruyan E-Pipe System |
 The New Disposable Electronic Cigar |
 The Throw away Electronic Cigar |
Media
Ruyan Tobacco Free Cigarette on Youtube
Publication
Industry Document
Links
Market Testing
- Introduced in late 2007 in China, Turkey and Austria
- Further marketing in EU countries is expected
Advertising and Selling Messages
- The product has been promoted via the web and media releases
- Information for users suggests a nicotine effect: ”It can stimulate the smoker and satisfy smoking addiction,” as well as its benefit as a cessation aid: “Ruyan can replace the traditional cigarette for people determined to quit smoking … to realize painless smoke abstention.”
- Online marketing also emphasizes reduced cost compared to conventional cigarettes
Packaging
- The e-cigarette comes in a kit, which contains one e-cigarette unit, a battery charger, batteries and extra nicotine cartridges
Use and the Consumer
- Introduced in 2007
- 65% of Ruyen China accounts for sales
Smoke Emissions and Human Use
- The product exists in versions with varied nicotine levels per cartridge: 16 mg, 11 mg, 6 mg and 0 mg. Each cartridge contains about 300 puffs. Research conducted at New Zealand’s ESR (Environmental Science & Research) has suggested that corresponding nicotine yields are 0.8, 0.6, 0.3 and 0.0 mg per 15 puffs, respectively. A conventional cigarette would yield approximately 8-10 puffs, depending on puffing style
- Topography: not yet conducted or not available
- Human exposure: not yet conducted or not available
Toxicity and Exposure Analyses
- Ames method in vitro: not yet conducted or not available
- In vivo MSP: not yet conducted or not available
- Animal exposure: not yet conducted or not yet available
Legal Compliance
- Not sold in the United States
Community Response
- No known organized community campaigns
Patent
- Aerosolizing Inhalation Device
- Flameless electronic atomizing cigarette
- Electronic Atomization Cigarette
