Quest

From Tobacco Products

Market Release Date:20030100
Test Markets:New York,; New Jersey; Pennsylvania; Ohio; Indiana; Illinois; Michigan

[edit] Manufacturer

Vector Tobacco, Ltd.
Quest
Liggett Vector Brands Inc.

[edit] Description

Quest® cigarettes are a brand of low-nicotine cigarettes. Cigarette contain genetically modified tobacco which is nicotine free due to removal of a key gene for nicotine synthesis.
Regular and menthol are manufactured with three progressively lower nicotine levels and marketed as allowing smokers to "step-down" nicotine levels:

Quest 1 has 0.6 milligrams of nicotine

Quest 2 halves that amount

Quest 3 contains trace amounts of nicotine

[edit] Claims

• Cigarettes made from tobacco that is "virtually nicotine free" yet retains all the tobacco taste.
• Can help smokers quit but not a cessation aid.
  
• Company representatives report that the Quest cigarettes taste and smoke like other cigarettes.
  
• They caution that the product is designed to help smokers cut back on nicotine and not to quit smoking altogether.

[edit] Images

Quest Gallery

Quest

[edit] Media

[edit] Publications

• A Nicotine Delivery Device Without the Nicotine? Tobacco Industry Development of Low Nicotine Cigarettes

[edit] Industry Documents

[edit] Links

• Lower Nicotine Cigarettes May Not Lower Harm
  
• Tobacco specific nitrosamines in new tobacco products
  
• Smokers Assume False Sense Of Safety From Ads For Low Nicotine Quest Cigarettes, Penn Study Shows
  
• Public Policy Review: Recent History of Commercialized Denicotinized and Nicotine-Free Cigarettes in the United States, Cigarette Market Structure, and Suggestions for Nicotine-Free Cigarette Brand Extensions

[edit] Patents

• Modifying nicotine and nitrosamine levels in tobacco

[edit] Notes