NicLite / Nicotine Water

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Contents

Manufacturer

Nico Worldwide, Inc makes the product known as NicLite.
Smoke Free Choice
S & F Garret sold Nicotine Water. QuickTest5 (QT5) sold Nico Water. The companies are not affiliated and NicLite is the only nicotine water currently sold.

Description

Each 8-ounce bottle contains 4mg of nicotine equally suspended in purified water, with just a hint of lemon flavoring.

Claims

All you will taste is the water. For use where smoking is not allowed or for people who want to quit smoking. NICLite® is a unique beverage that offers a safe and effective form of nicotine in purified water that is conveniently bottled for you to enjoy anytime, anywhere.Results of one bottle of NICLite® can last up to 3 hours or more. Classified as a dietary supplement, NICLite® contains an organic nicotine molecule with no added chemicals.[1]

Product Design Features

  • Each 500 ml (16.9 oz.) bottle of NICOWater contains 4 mg of nicotine
  • Each 240 ml (8 oz.) bottle of NIC lite contains 4 mg of nicotine

Images

Media

Nicotine Water 320x280 display from YouTube

Liquid Nicotine

Canned Nicotine

Publications

Industry Documents

Links


Market Testing

  • Limited information available

Advertising and Selling Messages

  • Slogan (NICOWater): “The Breakthrough Homeopathic Nicotinum Product Designed to Relieve the Symptoms of Tobacco Cravings”
  • Slogan (NIC lite): NICLite® - The #1 Choice, when you can't smoke, shouldn't smoke or choose not to smoke
  • Promotions: Trial six-pack of NIC lite, Auto-Ship program saves 5%, 30-day money back guarantee

Packaging

  • Nicowater is packaged in a typical, clear, plastic water bottle with a blue cap. The Nicowater logo along with slogans and information are printed on a paper label attached to the plastic bottle
  • Sold in four-packs of 500 ml (16.9 oz.) bottles
  • Sold in two-packs of 500 ml (16.9 oz.) bottles

Use and the Consumer

  • Available on the internet since 2000
  • Available to the public in July 2002
  • Sale blocked by the FDA in late 2002
  • Available in May 2003 in Brooks pharmacies throughout New England after being reclassified as a “homeopathic nicotinium product”
  • Removed from all Rite Aid stores in January 2004
  • Recommended usage of NIC lite is not to exceed four 240 ml bottles per day[1]


Human Use and Exposure

  • Not yet conducted or not available

Toxicity Analyses

  • Not yet conducted or not available

Legal Compliance

  • Proof of Over-18 ID required to purchase
  • Tamper-proof plastic top

Community Response

  • March 2003: The Campaign for Tobacco-free Kids submitted a petition to the FDA to determine that NICOWater is not a homeopathic remedy[1]


Patents

Notes

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