NJoy Electronic Cigarette

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NJoy Electronic Cigarette 2007

Contents

Manufacturer

Sottera, Inc.

Description

Battery powered alternative smoking device. NJoy offers a cigar and a cigarette shaped device. Cartridges for the device come in four levels of nicotine: zero, light, medium, and full also in several flavors.[1]

Claims

  • Feels and tastes like a cigarette
  • No secondhand smoke
  • Lower cost[1]

Product Design Features

  • Electronic devices use a rechargeable 3.6 V lithium battery to activatea unit which transfers heat to a propylene glycol gel cartridge,containing nicotine
  • The battery, heater and gel cartridge are placed within a slenderplastic tube which resemble alarge cigar in shape and size
  • The manufacturer states that the product contains “Water, propylene glycol, nicotine, a scent that emulates a tobacco flavor and a membrane to suspend the ingredients”

Images

Media

NJoy Electronic Cigarette on YouTube

Publications

Industry Documents

Links

Market Testing

  • Each product introduced in 2007
  • Products currently available in the USA via web sales

Promotion

The product has been promoted via the web and media releases. Information for users suggests a safer alternative: “All the pleasures of smoking without all the problems,” (N-Joy). Crown-7 appears to be intended for use indoors: “Perfect Solution to Smoking in a Casino or Pool Hall - Prevents Noxious Odors by Never Creating Them.”[1]

Advertising and Selling Messages

  • Promoted via the web and media releases
  • Information for users suggests a safer alternative: “All the pleasures of smoking without all the problems,” (N-Joy). Crown-7 appears to be intended for use indoors: “Perfect Solution to Smoking in a Casino or Pool Hall - Prevents Noxious Odors by Never Creating Them”

Packaging

  • The products come in a kit, which contains one e-cigarette unit, a battery charger, batteries and extra nicotine cartridges. Pipe versions are available for Crown-7


Use and the Consumer

  • Starter kits cost about $100 each and provide a one month supply

Smoke Emissions and Human Use

  • Emissions Testing: not yet conducted or not available
  • Topography: not yet conducted or not available
  • Human exposure: not yet conducted or not available

Toxicity and Exposure Analyses

  • Ames method in vitro: not yet conducted or not available
  • In vivo MSP: not yet conducted or not available
  • Animal exposure: not yet conducted or not available

Legal Compliance

  • No Surgeon General warning labels
  • Websites do not restrict sales to minors
  • Not subject to state and federal cigarette taxes


Community Response

  • No known organized community campaigns

Patents

Notes

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