NJoy Electronic Cigarette

From Tobacco Products

Contents 1 Manufacturer 2 Description 3 Claims 4 Product Design Features 5 Images 6 Media 7 Publications 8 Industry Documents 9 Links 10 Market Testing 11 Promotion 12 Advertising and Selling Messages 13 Packaging 14 Use and the Consumer 15 Smoke Emissions and Human Use 16 Toxicity and Exposure Analyses 17 Legal Compliance 18 Community Response 19 Patents 20 Notes

Manufacturer

Sottera, Inc.

Description

Battery powered alternative smoking device. NJoy offers a cigar and a cigarette shaped device. Cartridges for the device come in four levels of nicotine: zero, light, medium, and full also in several flavors.^[1]

Claims

• Feels and tastes like a cigarette
• No secondhand smoke
• Lower cost^[1]

Product Design Features

• Electronic devices use a rechargeable 3.6 V lithium battery to activatea unit which transfers heat to a propylene glycol gel cartridge,containing nicotine
• The battery, heater and gel cartridge are placed within a slenderplastic tube which resemble alarge cigar in shape and size
• The manufacturer states that the product contains “Water, propylene glycol, nicotine, a scent that emulates a tobacco flavor and a membrane to suspend the ingredients”

Images

NJoy Electronic Cigarette

El Centro Newspaper Ad for NJoy	Packaging	Information Card	NJoy cigarette device
NJoy components

Media

NJoy Electronic Cigarette on YouTube

Publications

Industry Documents

• Sottera, Inc. Selects the Miller Group As It's Financial Advisor and Investment Banker
  
• Sottera Selects McMurray As Agency of Record
  
• NJoy Corporate Biographies
• NJOY Home Page

Links

• A Smoking Experience That's Unmatched
  
• NJOY Hits C-Store Shelves
  
• Quit Smoking with Electronic Cigarettes
• Njoy-Electronic Cigarette
• The electronic cigarette a lifesaver for smokers?
• Cigatron.com Your Portal for news and reviews of electronic smoking technology

Market Testing

• Each product introduced in 2007
• Products currently available in the USA via web sales

Promotion

The product has been promoted via the web and media releases. Information for users suggests a safer alternative: “All the pleasures of smoking without all the problems,” (N-Joy). Crown-7 appears to be intended for use indoors: “Perfect Solution to Smoking in a Casino or Pool Hall - Prevents Noxious Odors by Never Creating Them.”^[1]

Advertising and Selling Messages

• Promoted via the web and media releases
• Information for users suggests a safer alternative: “All the pleasures of smoking without all the problems,” (N-Joy). Crown-7 appears to be intended for use indoors: “Perfect Solution to Smoking in a Casino or Pool Hall - Prevents Noxious Odors by Never Creating Them”

Packaging

• The products come in a kit, which contains one e-cigarette unit, a battery charger, batteries and extra nicotine cartridges. Pipe versions are available for Crown-7

Use and the Consumer

• Starter kits cost about $100 each and provide a one month supply

Smoke Emissions and Human Use

• Emissions Testing: not yet conducted or not available
• Topography: not yet conducted or not available
• Human exposure: not yet conducted or not available

Toxicity and Exposure Analyses

• Ames method in vitro: not yet conducted or not available
• In vivo MSP: not yet conducted or not available
• Animal exposure: not yet conducted or not available

Legal Compliance

• No Surgeon General warning labels
• Websites do not restrict sales to minors
• Not subject to state and federal cigarette taxes

Community Response

• No known organized community campaigns

Patents

Notes