Mirage LSS

From Tobacco Products

Contents 1 Manufacturer 2 Description 3 Claims 4 Images 5 Media 6 Publication 7 Industry Documents 8 Links 9 Patents 10 Notes

[edit] Manufacturer

JTI-Macdonald Corpis a subsidiary of Japan Tobacco.

[edit] Description

"LSS," or Less Smoke Smell cigarettes, possess an extra layer of vanilla scented paper, which surrounds the outer layer of the cigarette. When the Mirage cigarette is lit, the extra paper-layer burns simultaneously with the cigarette rod components, offsetting the tobacco smell. Mirage LSS advertises by print medium in various magazine such as Mirror, Straight, and Time Canadian.

[edit] Claims

• Mirage is the first cigarette brand sold in Canada to use LSS Cigarette Technology.
• In no way does LSS technology reduce the risks of smoking.
• Mirage leaves less lingering tobacco smoke smell in an enclosed area when compared to a typical Canadian cigarette.^[1]

[edit] Images

Mirage

LSS Less Smoke Smell Technology

Mirage Ad Mirror Magazine Canadian Advertisement

Mirage Package

Mirage Package LSS Technology

[edit] Media

[edit] Publication

• How Cigarette Additives Are Used To Mask Environmental Tobacco Smoke

• Physicians for a Smoke-Free Canada

[edit] Industry Documents

[edit] Links

• Is it second-hand smoke or is it a Mirage?
• Cigarette ads return to Canadian magazines
• Conservatives Hesitant To Prohibit Tobacco Ads
• Critics raise stink about cigarettes with less tobacco smell.
• Health group calls for Health Canada to end Japan Tobacco’s misleading advertising campaign.
• Nice-Smelling Cigarettes Are Still, Nay, Even More Dangerous For Your Health {The 5th Sense in the News
• Cigarette ads return to Canadian magazines
• Tobacco Industry: Canada Tobacco Advertising
• A Cigarette In My Eye
• Death Now Comes In More Exotic Flavours

[edit] Patents

• Method of fixing flavorant which improves sidestream smoke smell of tobacco and cigarette

[edit] Notes

1. ↑ "A Cigarette in My Eye"[1]