Merit Ultima
From Tobacco Products
Contents |
Manufacturer
Philip Morris USA
Philip Morris
Altria
Description
Cork-tipped; lower tar and nicotine.
Merit Ultima is a cork-tipped, filter cigarette line extension that falls into the Lowest segment of the Ultra low tar category. It is designed to give smokeability at this tar level by virtue of taste. [1]
Claims
Flavor at the lowest levels of tar and nicotine.
Merits unique enriched flavor technology, and a unique filtration system deliver improved smokeablity at the 1mg and 2mg tar levels. [1]
Images
 "1mg Tar Believe It or Not." |
 Flavor at the Lowest Levels of Tar and Nicotine. |
 Discover Flavor at the Lowest Levels of Tar and Nicotine. Try Merit Ultima |
Media
Publications
Industry Documents
- Low Tar / High Flavor
- Merit Ultima -Reference Guide-
- Philip Morris Executive Summary
- Merit Line Extension Opportunities
- Merit Ultima Ad/Pack Test 19920300
- Exploring Response to Merit Ultima 19920200
- Marketing Plan Merit Five Year Plan p.23-25 (1992-1996)
