Marlboro Ultrasmooth
From Tobacco Products
Date: March 2005
Discontinued February 2008
Contents |
[edit] Manufacturer
Philip Morris USA
Philip Morris
Altria
[edit] Description
New carbon filter Marlboro cigarette. Being test marketed using three different filters. Atlanta, Tampa and Salt Lake City. North Dakota is marketed as an Ultra-light with the same filter as Atlanta Ultrasmooth.
[edit] Claims
Marlboro UltraSmooth, testing three different versions of this product in test markets in Atlanta, Tampa and Salt Lake City. Marlboro UltraSmooth products contain new technology which let the flavor through for a new, filtered smooth taste. In these test markets, we are evaluating consumer acceptance of taste with varying applications of filter technologies. Atlanta and Tampa both tested using carbon impregnated filters. Salt Lake City tested a filter with a carbon-bead chamber.
[edit] Images
 Ultra Smooth Package |
 Ultra Smooth Pack |
 Ultra Smooth filter vents |
 Filter comparison Atlanta (left) and Tampa (right) |
 Marlboro Ultra Light (left), Marlboro Ultra Smooth Atlanta (Center),Marlboro Ultra Smooth Utah (Right) |
 Ultra Smooth Pack Close-up |
 Marlboro Ultra Smooth Salt Lake City |
 New Ultra Smooth |
[edit] Media
[edit] Publications
- Marlboro Ultrasmooth: a potentially reduced exposure cigarette?
- Testimony before the U.S. Senate Committee on Health, Education, Labor and Pensions The Need for FDA Regulation of Tobacco Products
[edit] Industry Documents
[edit] Links
- Altria Extinguishes Marlboro Ultra Smooth
- PM USA Pulls Plug on Marlboro Ultra Smooth, More Ends test market of Marlboro cigarettes with new filter
- The Rest of the Story: Tobacco News Analysis and Commentary Philip Morris Test-Marketing Marlboro Ultra Smooth Cigarettes; Health Advocates Call for FDA Regulation
- Excerpts from: Marlboro Cigarette Avoids ‘Safer’ Claims, But Scrutiny Arises by Vanessa O’Connell excerpts on Ash.org
- Florida: where there’s smoke
- Where there's smoke
- Marlboro Salt Lake test is igniting concerns
