Marlboro Ultra Lights

From Tobacco Products

Contents 1 Manufacturer 2 Description 3 Claims 4 Images 5 Media 6 Publications 7 Industry Documents 8 Links 9 Patents 10 Notes

Manufacturer

Philip Morris USA
Philip Morris

Description

Marlboro Ultra Lights contain 6mg of Tar and 0.5mg of Nicotine. Available in King Size, 100's, and 72's (shorter version available exclusively in America).

Claims

Ultra Light That Takes You Where the Flavor Is.

Philip Morris states that "Low Tar" cigarettes are as damaging to health as "Full Flavor" cigarettes.

Images

Marlboro Ultra Lights Gallery

Famous Marlboro flavor now in an Ultra Light

Marlboro Ultra Lights

Foreign Language Billboard ad for Marlboro Ultra Lights

Media

• Ruling Sounds Death Knoll for 'Light' Cigarette

Publications

• Marketing Cigarettes with Low Machine-Measured Yields

Industry Documents

• Philip Morris 5 Year Plan (see Bates # 2022834337 for LT/ULT marketing plans)

• Marlboro Ultra Lights Ad/Pack Studies

Links

• Marlboro Lights Smokers Misinformed
  

Patents

• Concentric smoking filter having cellulose acetate tow periphery and carbon-particle-loaded Web Filter Core

Notes