Marlboro Snus

From Tobacco Products

Contents 1 Manufacturer 2 Description 3 Claims 4 Images 5 Media 6 Publications 7 Industry Documents 8 Links 9 Patents 10 Notes

[edit] Manufacturer

Philip Morris USA

[edit] Description

Marlboro Snus pouches use "flavor strip technology" ™.^[1] and dried tobacco. The Flavor Strip lines the inside of each pouch and is similar to Listerine Breath Strips which melt away as they are used. Only Indianapolis and Dallas, the two test market cities, are selling Marlboro snus. Marlboro Snus comes in four varieties - Rich, Mild, Mint and Spice and is marketed as a "spit free" product. Marlboro Snus Features Slidepak™ packaging (similar to Taboka packaging) with 12 snus pouches in each Slidepak™.^[2]

[edit] Claims

Marlboro Snus is a smokeless tobacco pouch product designed especially for adult smokers in the U.S. Snus pouches are not cigarettes or spitting tobacco like dip or chew. Our snus pouches utilize a flavor strip and spit-free, dried tobacco. Marlboro Snus comes in four varieties – Rich, Mild, Mint, and Spice. We are introducing this product into test market in the Dallas/Fort Worth area to understand adult smoker acceptance.^[3]

Smoke-free, that makes it a Hassle-Free new way to enjoy tobacco. Tuck a pouch almost anywhere, anytime. Each snus pouch contains pasturized tobacco fiber, water, flavors, and other ingredients.^[4]

Marlboro Snus is part of our [Philip Morris] continuing efforts to make progress against our growth strategy by offering a new product in the smokeless tobacco category. Our growth strategy aims to add to the mix of products we offer starting with those tobacco or tobacco-related products that are adjacent and similar to our existing business, cigarettes. We believe that Marlboro’s brand equity may help to encourage trial of this product by adult smokers. Our research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes. Today’s alternatives – chew or dip – satisfy some adult smokers. However, many adult smokers dislike spitting, the appearance of the product, its texture and taste, and its packaging. ^[5]

Last year, Philip Morris USA introduced Taboka, a smoke-free, spit-free tobacco pouch product, into test market in the Indianapolis area. We have learned a lot from the Taboka test market and are applying those learnings to the Marlboro Snus test market. Taboka remains in test market. ^[6]

[edit] Images

Download this image gallery as a PDF file

Marlboro Snus

Marlboro Snus packs, pouches, tobacco, and flavor strips	Marlboro Snus	Warning Label	Warning Labels on flavors collected
Marlboro Snus Spice	Snus Pouch with dissected pouch revealing the flavor strip	Marlboro Snus package onsert	Marlboro Snus package back with onsert
Marlboro Snus package back with onsert	Snus dissected pouch with revealed flavor strip	Snus dissected pouch with revealed flavor strip

[edit] Media

[edit] Publications

• Is low-nicotine Marlboro snus really snus?
  
• Can Tobacco Cure Smoking? - A Review of Tobacco Harm Reduction
• Regulation of Smokeless Tobacco Products in the United States.

[edit] Industry Documents

• Marlboro Snus Fact Sheet
• Philip Morris USA Summarizes Effects of Snuff
  
• Original Information Concerning Marlboro Snus, Philip Morris USA of The Altria Group
• Original Press Release Concerning Marlboro Snus, Philip Morris USA of The Altria Group

[edit] Links

• LSRO Snus Smokeless Tobacco Product
• York Plant Gears Up for Marlboro Snus
  
• Philip Morris Expands Smokeless Tobacco Line
  
• Smokeless tobacco product manufacturers in the USA
  
• PM USA Promotes Marlboro Snus
  

[edit] Patents

[edit] Notes

1. ↑ "Marlboro Snus Fact Sheet. Philip Morris USA[1]
2. ↑ "Marlboro Snus Fact Sheet. Philip Morris USA[2]
3. ↑ "Marlboro Snus Fact Sheet. Philip Morris USA" [3]
4. ↑ Marlboro Snus Package Onsert August, 2007 [4]
5. ↑ "Marlboro Snus Fact Sheet. Philip Morris USA" [5]
6. ↑ "Marlboro Snus Fact Sheet. Philip Morris USA" [6]