Marlboro Filter Plus

From Tobacco Products

Contents 1 Manufacturer 2 Description 3 Claims 4 Media 5 Images 6 Publications 7 Industry Documents 8 Links 9 Patents 10 Notes

[edit] Manufacturer

Philip Morris International
Altria Wiki Page

2006 Altria Business Review

[edit] Description

1 mg Tar and .01 mg nicotine Marlboro line extension. The filter contains 4 chambers - it appears that one of the chambers contains flavored tobacco through which smoke passes.

[edit] Claims

PMI continues to nurture Marlboro’s brand equity and expand its offerings to meet and/or anticipate consumer taste and strength preferences. Two notable examples are Marlboro Wides and Marlboro Filter Plus.
Marlboro Filter Plus has been launched South Korea, Russia, Ukrainian and Kazakh markets. It is a real innovation in terms of packaging, cigarette and filter construction, and delivers amazing taste for a one-milligram machine-tested tar product. While I am obviously partial, I can tell you that it is the best-tasting one-milligram product I have ever smoked. It is very much a true Marlboro that combines the brand’s unique characteristics and heritage, yet it is vibrantly contemporary and novel. We have high expectations for this exciting line extension in Korea and other markets.^[1]

The new Marlboro belongs to the ‘mild’ segment which the company ranks as a growing and promising segment. Filter Plus will be manufactured at the PM Izhora plant near St-Petersburg where new machinery has been installed, and supplied to the Russian, Ukrainian and Kazakh markets. The brand is going to be offered in two varieties, one with tar and nicotine yield of 3 mg and 0.2 mg per stick respectively, and the other (Marlboro Filter Plus One) with 1 mg tar and 0.1 mg nicotine delivery. The new Marlboro version belongs to the premium price segment and is advised to be retailed at around 1 Euro per pack.^[2]

Philip Morris states that "Low Tar" cigarettes are as damaging to health as "Full Flavor" cigarettes.

[edit] Media

[edit] Images

Marlboro Filter Plus Gallery

Marlboro Filter Plus	Marlboro Filter Plus	Marlboro Filter Plus	Marlboro Filter Plus 1mg Dissected
Marlboro Filter Plus 1mg Vents	Marlboro Filter Plus 3mg	Marlboro Filter Plus 3mg	Marlboro Filter Plus 1mg
Marlboro Filter Plus Debut in Moscow May 31, 2007

[edit] Publications

None at this point

[edit] Industry Documents

• 1958 - New Improved Marlboro Filter --(Plus A Significant Break-Through in Cigarette Engineering) Reduces Tars in the Marlboro Smoke by 19.07 Percent ...Cuts Nicotine by 25. 61 Percent.

[edit] Links

• Photos and information regarding
  
• Marlboro Filter Plus
  
• Philip Morris Invests in Marlboro Filter Plus
  
• Marlboro Filter Plus Debut in Moscow May 31, 2007
  
• Thank You for Smoking
  

[edit] Patents

[edit] Notes

1. ↑ Remarks by Louis C. Camilleri Chairman and Chief Executive Officer Altria Group, Inc. at Morgan Stanley Global Consumer and Retail Conference, Altria Press Relese, November 16, 2006 [1]
2. ↑ Philip Morris Invests in Marlboro Filter Plus, Tobacco Journal International[2]