Interval

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Contents

Manufacturer

Brown & Williamson
Brown & Williamson

Description

Interval is smokeless hard tobacco product. The product contains one milligram of nicotine and dissolves in the mouth. Interval is being positioned as an alternative to traditional tobacco products. [1]

Claims

  • "if you're in a position where you can't or choose not to smoke, like on an airplane"

Product Design Features

  • Contains approximately 1.0 mg of nicotine
  • Compressed tobacco lozenge that dissolves in the mouth and leaves no residue

Images

Media

Publications

Industry Documents

Links

Market Testing

  • December 2003: Louisville, KY

Advertising and Selling Messages

  • According to Fred McConnell, manager of communications and public affairs at Brown & Williamson, Interval is an option "if you're in a position where you can't or choose not to smoke, like on an airplane.”
  • “Smokebreak Anytime”

Packaging

  • Each pack of Interval contains 20 flavored tobacco lozenges.
  • The dissolvable lozenges come in blister-packs inside of a paper box

Use and the Consumer

  • No known information

Human Use and Exposure

  • Not yet conducted or not available

Toxicity Analyses

  • Not yet conducted or not available

Legal Compliance

  • Surgeon General warnings
  • No sales to minors
  • Subject to State and Federal cigarette taxes

Community Response

  • No known organized community response

Patents

Notes

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