Interval
From Tobacco Products
Manufacturer
Brown & Williamson
Brown & Williamson
Description
Interval is smokeless hard tobacco product. The product contains one milligram of nicotine and dissolves in the mouth. Interval is being positioned as an alternative to traditional tobacco products. [1]
Claims
- "if you're in a position where you can't or choose not to smoke, like on an airplane"
Product Design Features
- Contains approximately 1.0 mg of nicotine
- Compressed tobacco lozenge that dissolves in the mouth and leaves no residue
Images
Media
Publications
Industry Documents
Links
- Test marketing of Interval began in Louisville, Kentucky, 2003.
- Star and RJR understood that the hard tobacco test market was very successful and that enthusiasm had been expressed about getting the Interval on the market quickly.
- Can tobacco Cure Smoking? A Review of Tobacco Harm Reduction
Market Testing
- December 2003: Louisville, KY
Advertising and Selling Messages
- According to Fred McConnell, manager of communications and public affairs at Brown & Williamson, Interval is an option "if you're in a position where you can't or choose not to smoke, like on an airplane.”
- “Smokebreak Anytime”
Packaging
- Each pack of Interval contains 20 flavored tobacco lozenges.
- The dissolvable lozenges come in blister-packs inside of a paper box
Use and the Consumer
- No known information
Human Use and Exposure
- Not yet conducted or not available
Toxicity Analyses
- Not yet conducted or not available
Legal Compliance
- Surgeon General warnings
- No sales to minors
- Subject to State and Federal cigarette taxes
Community Response
- No known organized community response
