Heatbar

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Test markets: Germany
Test markets: Germany

Contents

[edit] Manufacturer

Philip Morris International
Philip Morris International

[edit] Description

Like the Accord cigarette, Heatbar uses a hand-held device that holds and burns cigarette that have been developed for the Heatbar device. Puffing on the cigarette activates the cigarette's burning.

[edit] Claims

"Ultra low tar cigarette with full-body taste and close to less secondhand smoke. No ash." Advertising imagery focuses on young, healthy looking people smoking Heatbar in pubic places.

[edit] Images

[edit] Media

Philip Morris New Take On Smoking WSJ Reports


[edit] Publications

[edit] Industry Documents

[edit] Links

Thank You for Smoking

[edit] Patents

[edit] Notes

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