Eclipse

From Tobacco Products

Introduced Eclipse 1996
Test markets: Chattanooga, TN and Dallas/Fort Worth, TX.
2003 Eclipse introduced limited national distribution

[edit] Manufacturer

RJ Reynolds
Eclipse Web Site-log in

[edit] Description

Uses a carbon tip, to heat rather than burn tobacco. The purpose of Eclipse was to simplify the chemical composition and reduce the biological activity of the mainstream and sidestream smoke and to achieve a significant reduction of environmental tobacco smoke. In Eclipse, tobacco pyrolysis is reduced by a carbon fuel rod that serves as a heat source for generating an aerosol having nicotine and tobacco flavor. The carbon rod, at the tip of the cigarette, is insulated and bound with two wrapping mats of glass fibers.^[1] RJ Reynolds claims that water and glycerin make up 80% of the smoke. Regular and menthol varieties. Eclipse and Eclipse Mild.

[edit] Claims

All of the Taste, Less of the Toxins. "Safe" Cigarette with 90% less smoke. Lower levels of tar, nicotine, and carcinogens. "Ultra low tar cigarette with full-bodies taste and close to 90% less secondhand smoke. No lingering odor, hardly a stain, not even ashes."

[edit] Images

Eclipse Gallery

Eclipse Dissected

Eclipse 1996 advertisement

Into thin air

[2] Eclipse Schematic

[edit] Media

320x280 display from GoogleVideo

[edit] Publications

• American Cancer Society study calls for removal of Eclipse Cigarette from Marketplace

• US patents shed light on Eclipse and other future cigarettes

• Cigarettes with defective filters marketed for 40 years: what Philip Morris never told smokers

• Eclipse: does it live up to its health claims?

• Randomised trial investigating effect of a novel nicotine delivery device (Eclipse) and a nicotine oral inhaler on smoking behavior, nicotine and carbon monoxide exposure, and motivation to quit

• Tobacco harm reduction: what do the experts think?

• Potential reduced exposure products(PREPS)in industry trial testimony

[edit] Industry Documents

• The Advantages of Eclipse 19940723
  

• Introducing Eclipse by Vantage 19940000
  

• R. J. Reynolds has Recently Introduced a New Cigarette and a New Concept in Cigarette Smoking for Adult Smokers. 19940300
  

• Eclipse Sneak Preview Training Manuel
  

• Health Consequences of Eclipse Cigarettes
  

• Reynolds Tobacco’s Risk-Reduction Methodology Demonstrates Eclipse Cigarettes May Present Less Risk
  

• Eclipse A Cigarette That Primarily Heats, Rather Than Burns, Tobacco Summary of Scientific Tests RJ Reynolds Tobacco Company April, 2000
  

• Press Release Secondhand Smoke a Thing of the Past? 19960528
  

• Press Release Marketing Research in Chattanooga, Tenn. On Eclipse 19960430

• Product Development Statement
  

• Debate on Eclipse Cigarettes Continues
  

[edit] Links

• Judge 'Eclipses' RJR
  

• RJ Reynolds Sued over Cigarette Ad Claims 2005

• Cigarettespedia: Eclipse Cigarette Page

• Massachusetts Letter to FTC Regarding Eclipse Cigarettes

• Petition for Regulation of R J Reynolds' "Eclipse" Product

• The Cigarette Companies and “Safer” Cigarettes A Long History of Exploiting Consumers’ Health Concerns to Keep Them Smoking

• New Study Casts Doubts on Health Claims About Eclipse

• The Lessons of “Light” and “Low Tar” Cigarettes; Without Effective Regulation, “Reduced Risk” Tobacco Products Threaten the Public Health

• Suit Claims Eclipse Cigarettes Falsely Claimed to be Safer

• Vermont Sues R.J. Reynolds for False Health Claims

• Attorney General William H. Sorrell Sues R.J. Reynolds For Consumer Fraud And Violation Of Tobacco Master Settlement Agreement

[edit] Patents

• Method and product for reducing tar and nicotine in cigarettes. Michael Sung
  
• Method and apparatus for the selective removal of specific components from smoke condensates. Michael Sung

[edit] Notes

1. ↑ Pauly JL, Lee HJ, Hurley FL, et al. Glass fiber contamination of cigarette filters: an additional health risk to the smoker? Cancer Epidemiology, Biomarkers & Prevention 1998;7:967–9
2. ↑ Karl O Fagerström, John R Hughes, Thomas Rasmussen, and Peter W Callas Randomised trial investigating effect of a novel nicotine delivery device (Eclipse) and a nicotine oral inhaler on smoking behaviour, nicotine and carbon monoxide exposure, and motivation to quit Tob. Control, Sep 2000; 9: 327 - 333.