Camel Snus

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Market Date: April 2006Camel Snus
Market Date: April 2006
Camel Snus


Contents

[edit] Manufacturer

RJ Reynolds American
British American Tobacco
Camel Snus is manufactured in Sweden under contract, by British American Tobacco PLC, which owns 42 percent of Reynolds.[1]

[edit] Description

Camel Snus, a smokeless spitless tobacco product, consists of 0.4 to 1.5 grams of pasteurized powdered tobacco portioned into small teabag-like pouches. To use Snus, place the pouch between the cheek and the upper lip where the oral cavity absorbs the nicotine.

On April 28, 2006 RJ Reynolds released Camel Snus in Portland Oregon and Austin Texas; the smokeless tobacco product expanded further in eight states, and in May 2008 RJ Reynolds and Camel Snus dove into the major markets of Los Angeles; Chicago; New York; Atlanta; Washington, D.C. Camel Snus used print media to advertise until February 2008, when they decide that print media was not a viable marketing source. Camels Snus offers the spitless pouch in three flavors: original, frost, and spice. Even though Snus is associated with a lower risk of lung cancer; studies show an increase in pancreatic cancer and heart disease with the use all of snus/snuff products.

[edit] Claims

  • You can receive pleasure anywhere.[2]
  • Be the first one on your block to try Camel Snus, a different way to do tobacco.[3]
  • Snus is a different kind of smokeless tobacco because it's pasteurized, whereas moist snuff is fermented.[4]
  • The Camel Snus Web site suggests using its product at a concert, right in front of security, on a jet from Miami to L.A. or at a bar or club.[5]

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[edit] Media


[edit] Publications

[edit] Industry Documents

[edit] Links


[edit] Patents

[edit] Notes

  1. "Reynolds American CEO:Progress Continues, Profits Climb" PR News Letter, April 28, 2006 [1]
  2. "Camels Snus. Camel Snus Website." [2]
  3. "Sec info Reynolds American Inc.. Reynolds American Inc. 8-K."[3]
  4. "Fact Sheet RJ Reynolds Test Markets in Smokeless Tobacco Products:Camel Snus 2006" [4]
  5. "Critics Assail Smokeless Tobacco Giveaway. WFAA, Dallas Fort worth. December 13, 2007."[5]
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