Camel Crush

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Camel Crush
National Market Date: August 25, 2008

Contents

Manufacturer

R.J. Reynolds Tobacco Company

Description

Camel Crush is a customizable cigarette that contains a small blue menthol capsule within the filter. Squeezing the filter bursts the menthol capsule, transforming a regular cigarette into a menthol cigarette in a matter of moments.

Claims

  • Fresh blast of menthol whenever you want.
  • Experience menthol freshness on demand.
  • Squeeze, Click, Change!

Media


Images

Publications

Industry Documents

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Patents

Notes

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