Camel Crush

From Tobacco Products

Contents 1 Manufacturer 2 Description 3 Claims 4 Images 5 Media 6 Publications 7 Industry Documents 8 Links 9 Patents 10 Notes

[edit] Manufacturer

R.J. Reynolds Tobacco Company

[edit] Description

Camel Crush is a customizable cigarette that contains a menthol capsule within the filter. By squeezing the filter before or while smoking the cigarette, a small blue capsule is crushed and releases chemical into your filter, transforming a regular cigarette into a menthol one in a matter of moments.^[1]
Camel Crush is only available in a few convenience stores in Pennsylvania: Rutters, Wawa and Sheetz. On July 1st, RJ Reynolds expanded its test market to all of Pennsylvania, and then on August 25, Camel Crush goes national.
As of July 21st, Camel crush is moving into Exxon Stores in Albertsville, Alabama and Kangaroo Stores in Gadsden, Alabama.

[edit] Claims

Fresh blast of menthol whenever you want.

[edit] Images

Camel Crush

Camel Crush Cartons	Camel Crush Front and Back	Camel Crush Side	Camel Crush Ball
Camel Crush Filter	Camel Crush Store Sinage	Camel Crush	Camel Crush
Camel Crush	Camel Crush	Camel Crush	Camel Crush
Camel Crush

[edit] Media

[edit] Publications

[edit] Industry Documents

[edit] Links

• New Camel brand contains crushable capsule Winston Salem Journal
• Camel Hopes Design Change Will Pack A Lot Of Punch
• R.J. Reynolds Expands Snus Tests
  
• New way to crush a cigarette
  
• R.J. Reynolds hopes capsule captures new smokers
  

[edit] Patents

• Filtered cigarette incorporating a breakable capsule

[edit] Notes

1. ↑ R.J. Reynolds expands snus tests.Tobacco Journal International. March 13, 2008.[1]