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Market Release Date:20011105 Nation-wide roll out
Market: Indianapolis



Brown & Williamson
Brown & Williamson


"Advance Lights three-part Trionic filter was developed to decrease the levels of many of principal toxins found in cigarette smoke. The Trionic filter is made up of three sections - cellulose acetate, a special carbon compound, and a unique ion-exchange resin. Each of these three segments interacts with a different set of toxic compounds within the cigarette smoke. The result of this three-stage filter is a significant reduction in many of the toxins delivered to the smoker as compared to levels found in smoke delivered by the leading Lights brands."


"Advance Lights include flue-cured tobacco using a new patented process. This new curing process uses a combination of high-temperature and high-speed airflow that inhibits the formation of tobacco-specific nitrosamines (TSNA), some of which are categorized as carcinogens by the International Agency for Research on Cancer. Advance Lights also contain oriental and burley tobaccos that are naturally low in TSNAs."
Advance All of the taste....Less of the toxins. Reduced levels of toxins compared to the leading lights brand styles.[1]

Product Design Features

  • “Trionic” filter containing cellulose acetate, activated carbon, and ion exchange resin. Utilizes a tobacco processing technology, called StarCure, to reduce formation of TSNAs
  • Raw Tobacco Nicotine Yield: not yet conducted or not available
  • Filter Ventilation: not yet conducted or not available




Industry Documents


Market Testing

  • Richmond, VA and Lexington, KY in 2000
  • Advance Lights tested in Indianapolis, IN in November 2001
  • Removed from market in 2004

Advertising and Selling Messages

  • Messages by manufacturer: “Great taste, less toxins” and “Star- Cured tobacco curing process…consistently produces flue-cured tobaccos with the lowest levels of TSNAs in the world.”


As part of Advance’s launch in 2000, heavy magazine advertising was used. A number of articles ran in newspapers to support the launch. In December 2001, B&W sent out packages with brochures, info CDs, and coupons to 75,000 smokers in the Indianapolis, IN area. They offered a toll-free phone number for questions. [1]


  • Minimalist modern blue pack (regulars); white/grey pack (lights)
  • Onsert with information on smoke constituents

Use and the Consumer

  • Discontinued in 2004, due to low consumer demand

Smoke Emissions and Human Use

  • FTC (standard) method (from onsert): Nicotine 0.8 mg/cig; reductions in TSNAs, volatile carbonyls, semi-volatiles, phenols, and volatiles. No reduction in aromatic amines, lead, mercury, or benzo[ a]pyrene
  • Massachusetts method: significant reductions in TSNAs, NO, HCN,

benzene, acetylaldehyde, CO and benzo[a]pyrene; 47% increase in formaldehyde; 5% increase in the toxic heavy metal nickel

  • Health Canada method: not yet conducted or not available
  • Human Exposure: Advance may result in less CO, nicotine, and urinary NNAL exposure compared to smokers’ own brand

Toxicity Analyses

  • Ames method in vitro: not yet conducted or not available
  • In vivo MSP: not yet conducted or not available
  • Animal exposure: not yet conducted or not available

Legal Compliance

  • Surgeon General warnings
  • No sales to minors
  • Subject to State and Federal cigarette taxes

Community Response

  • No known organized community campaigns


Activated charcoal filter for effectively reducing p-benzosemiquinone from the mainstream cigarette smoke


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