Advance
From Tobacco Products
Market: Indianapolis
Manufacturer
Brown & Williamson
Brown & Williamson
Description
"Advance Lights three-part Trionic filter was developed to decrease the levels of many of principal toxins found in cigarette smoke. The Trionic filter is made up of three sections - cellulose acetate, a special carbon compound, and a unique ion-exchange resin. Each of these three segments interacts with a different set of toxic compounds within the cigarette smoke. The result of this three-stage filter is a significant reduction in many of the toxins delivered to the smoker as compared to levels found in smoke delivered by the leading Lights brands."
Claims
"Advance Lights include flue-cured tobacco using a new patented process. This new curing process uses a combination of high-temperature and high-speed airflow that inhibits the formation of tobacco-specific nitrosamines (TSNA), some of which are categorized as carcinogens by the International Agency for Research on Cancer. Advance Lights also contain oriental and burley tobaccos that are naturally low in TSNAs."
Advance All of the taste....Less of the toxins. Reduced levels of toxins compared to the leading lights brand styles.[1]
Product Design Features
- “Trionic” filter containing cellulose acetate, activated carbon, and ion exchange resin. Utilizes a tobacco processing technology, called StarCure, to reduce formation of TSNAs
- Raw Tobacco Nicotine Yield: not yet conducted or not available
- Filter Ventilation: not yet conducted or not available
Images
 Advance Premium Lights |
 Advance Charcoal Lights |
 >Advance The Way You Smoke |
Media
Publications
- Tobacco specific nitrosamines and potential reduced exposure products for smokers: a preliminary evaluation of Advance
- Acute effects of Advance: a potential reduced exposure product for smokers
- B&W Test Markets New Cigarette
- Tobacco Companies’ Claims of a Safer Cigarettes Dismissed
Industry Documents
Links
- New Products Old Tricks
- Safer Cigarette NOT Safe
- Summary of New Tobacco Products
- 'Safer' Cigarettes May Be Not Be Safer
- FDA urged to regulate ‘reduced risk’ cigarettes
- Petitions for Regulation of Vector’s “OMNI” Cigarettes and Star Scientifics’ and Brown & Williamson’s “Advance” Cigarettes
- The Lesson of “Light and “Low Tar” Cigarettes: Without Effective Regulation, “Reduced Risk” Tobacco Products Threaten the Public Health
Market Testing
- Richmond, VA and Lexington, KY in 2000
- Advance Lights tested in Indianapolis, IN in November 2001
- Removed from market in 2004
Advertising and Selling Messages
- Messages by manufacturer: “Great taste, less toxins” and “Star- Cured tobacco curing process…consistently produces flue-cured tobaccos with the lowest levels of TSNAs in the world.”
Promotions
As part of Advance’s launch in 2000, heavy magazine advertising was used. A number of articles ran in newspapers to support the launch. In December 2001, B&W sent out packages with brochures, info CDs, and coupons to 75,000 smokers in the Indianapolis, IN area. They offered a toll-free phone number for questions. [1]
Packaging
- Minimalist modern blue pack (regulars); white/grey pack (lights)
- Onsert with information on smoke constituents
Use and the Consumer
- Discontinued in 2004, due to low consumer demand
Smoke Emissions and Human Use
- FTC (standard) method (from onsert): Nicotine 0.8 mg/cig; reductions in TSNAs, volatile carbonyls, semi-volatiles, phenols, and volatiles. No reduction in aromatic amines, lead, mercury, or benzo[ a]pyrene
- Massachusetts method: significant reductions in TSNAs, NO, HCN,
benzene, acetylaldehyde, CO and benzo[a]pyrene; 47% increase in formaldehyde; 5% increase in the toxic heavy metal nickel
- Health Canada method: not yet conducted or not available
- Human Exposure: Advance may result in less CO, nicotine, and urinary NNAL exposure compared to smokers’ own brand
Toxicity Analyses
- Ames method in vitro: not yet conducted or not available
- In vivo MSP: not yet conducted or not available
- Animal exposure: not yet conducted or not available
Legal Compliance
- Surgeon General warnings
- No sales to minors
- Subject to State and Federal cigarette taxes
Community Response
- No known organized community campaigns
